Topic
Research
Discovery, mixed methods, and decision support.
- Cross-industryResearch1 min read
Decision-support research that actually moves roadmaps
Discovery is cheap. Decisions are expensive. Here's how we structure mixed-methods research so leaders can fund, kill, or reframe a bet with confidence.
Supports Product & Service ResearchRead - Cross-industryAI1 min read
Synthetic users: where they help, where they hurt
AI-generated personas and simulated interviews are useful — and dangerous in roughly equal measure. A framework for using them without misleading your team.
Supports AI-enabled Research OperationsRead - FinTechService Design1 min read
Journey mapping that survives the second meeting
Most journey maps die on the wall. The ones that survive are built as decision tools, owned by a single team, and updated on a cadence.
Supports Product & Service ResearchRead - HealthcareAccessibility1 min read
Designing research with disabled users, not for them
Recruiting disabled participants is the easy part. Designing a study that respects their expertise — and produces decision-grade evidence — is where most teams stall.
Supports Accessibility & Inclusive DesignRead