Case studies
Showing 10 case studies across all industries.
FinTech
Back-office servicing costs were ballooning through compounding contract errors from acquisition through disposition — and no one had a shared map of where the loss was actually happening.
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Brokerage product was migrating internally with security and accessibility as quiet risks — easy to defer, expensive to inherit.
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Marketing needed sharper signal on what was actually converting (and quietly losing) high-net-worth and ultra-high-net-worth prospects on the public brokerage website — and what kept existing clients from deepening the relationship.
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An early-stage caregiving product was poised to ship an MVP shaped by stakeholder assumption rather than caregiver reality — risking adoption barriers among the very groups it claimed to serve.
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A GenAI deployment risked repeating an earlier failure pattern — shipped on stakeholder assumption, then quietly rejected by the people it was meant to support.
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An internal GenAI chatbot was being designed for account managers without a grounded view of where conversational AI would actually help versus add friction in a high-context B2B sales workflow.
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Enterprise research engagements were bottlenecked at recruiting — niche B2B audiences, compliance-sensitive participant pools, and inconsistent intake from client teams stretched study timelines and put insight quality at risk.
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Designers, researchers, and content strategists were rebuilding the same artifacts across product lines because brand assets, research evidence, and design system tokens lived in disconnected tools.
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Running an inclusive accessibility study still means stitching together heuristics, assistive-tech walkthroughs, and a spreadsheet of evidence — none of which speak to each other or to accessibility conformance criteria in one place.
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A growing community arts organization was running on volunteer goodwill and disconnected tools — making it hard to steward donors, communicate programming, or present a coherent identity to new partners.
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