Community
Arts on the Greenway — digital operations build-out
- Client ·
- Arts on the Greenway · Mount Holly, NC
- Role ·
- Service designer & digital operations lead
Context & challenge
A growing community arts organization was running on volunteer goodwill and disconnected tools — making it hard to steward donors, communicate programming, or present a coherent identity to new partners.
Approach & key decisions
Led a rebrand, redesigned the public website around resident and donor journeys, and implemented a donor CRM with intake, segmentation, and stewardship workflows tied to programming touchpoints.
Outcome
Gave the organization a credible public face, a sustainable donor pipeline, and an operational backbone that staff and volunteers can actually run — without losing the human texture of community arts.
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Scope a service design engagement