Health Tech
Caregiving user discovery
- Client ·
- Independent · Paracosmus
- Role ·
- Mixed-methods discovery
Context & challenge
An early-stage caregiving product was poised to ship an MVP shaped by stakeholder assumption rather than caregiver reality — risking adoption barriers among the very groups it claimed to serve.
Approach & key decisions
Surveys, IDIs, and persona-ecosystem mapping uncovered key opportunity areas and surfaced caregiving workflows that compounded under stress.
Outcome
Redirected the MVP feature set, delivered a persona ecosystem and feature priority matrix, and differentiated the concept inside a crowded Health Tech space.
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Scope a discovery study