Tech
Asset Hub — internal design ops platform
- Client ·
- Enterprise design organization
- Role ·
- UX Researcher & Service Designer
Context & challenge
Designers, researchers, and content strategists were rebuilding the same artifacts across product lines because brand assets, research evidence, and design system tokens lived in disconnected tools.
Approach & key decisions
Service-blueprinted the asset lifecycle from authorship to retirement, ran stakeholder IDIs across disciplines, and shaped requirements for an internal Asset Hub that unified brand, research, and design system surfaces under one taxonomy.
Outcome
Aligned cross-functional partners on a shared intake and governance model, reduced duplicate asset creation, and created a credible foundation for AI-assisted asset retrieval.
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