Case studies

Selected work

Showing 5 case studies in Tech.

• Tech

  AI post-launch remediation

  Client ·

  CDW · Account Management

  Role ·

  Sr. UX Researcher, B2B cross-product lead

  A GenAI deployment risked repeating an earlier failure pattern — shipped on stakeholder assumption, then quietly rejected by the people it was meant to support.

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• Tech

  GenAI chatbot discovery & guardrails

  Client ·

  CDW · Account Management

  Role ·

  Sr. UX Researcher

  An internal GenAI chatbot was being designed for account managers without a grounded view of where conversational AI would actually help versus add friction in a high-context B2B sales workflow.

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• Tech

  Enterprise recruiting ReOps

  Client ·

  Naviscent

  Role ·

  Research Operations Lead

  Enterprise research engagements were bottlenecked at recruiting — niche B2B audiences, compliance-sensitive participant pools, and inconsistent intake from client teams stretched study timelines and put insight quality at risk.

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• Tech

  Asset Hub — internal design ops platform

  Client ·

  Enterprise design organization

  Role ·

  UX Researcher & Service Designer

  Designers, researchers, and content strategists were rebuilding the same artifacts across product lines because brand assets, research evidence, and design system tokens lived in disconnected tools.

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• Tech

  Accessibility study tool (AI-built prototype)

  Client ·

  Paracosmus R&D

  Role ·

  Designer / prompter / engineer

  Running an inclusive accessibility study still means stitching together heuristics, assistive-tech walkthroughs, and a spreadsheet of evidence — none of which speak to each other or to accessibility conformance criteria in one place.

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