Tech
Enterprise recruiting ReOps
- Client ·
- Naviscent
- Role ·
- Research Operations Lead
Context & challenge
Enterprise research engagements were bottlenecked at recruiting — niche B2B audiences, compliance-sensitive participant pools, and inconsistent intake from client teams stretched study timelines and put insight quality at risk.
Approach & key decisions
Stood up a recruiting ReOps practice spanning intake templates, screener libraries, panel sourcing, incentive ops, and AI-assisted screening — paired with playbooks that gave PMs and designers a predictable on-ramp.
Outcome
Compressed time-to-first-interview for enterprise studies, raised participant-fit confidence with client stakeholders, and made recruiting a repeatable strength rather than a per-project scramble.
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